Downtown Scottsdale Wayfinding

JRC Design designed and developed an urban wayfinding program for Downtown Scottsdale and its various districts. The initial studies and wayfinding report development was followed by the design of a complete system of gateways, vehicular directionals, parking trailblazers, parking locators, and pedestrian directionals.

The project was a major collaborative process, scrutinized by the traffic, engineering, and planning departments, as well as city council members, downtown merchants and property owner groups.


Client: City of Scottsdale
Scottsdale, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.