Flagstaff Gateway Monumentation & Park Signage Standards

With the completion of the Flagstaff Urban Trail System graphic standards, the City Parks initiated a city-wide park assessment of all signage types, their physical conditions and inconsistencies. JRC Design was contracted to create a complementary system to the FUTS for the Parks Division to use similar materials but developing their own unique identity.

The System's hierarchy includes: three sizes of park identification standards based on park type and size; building facility identification standards; various park rules and regulation standards (including sporting courts/fields and specialty areas); directional standards; and historic recognition and commemorative kiosks.


Client: City of Flagstaff
Flagstaff, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.