Goodyear Centerpoint

Super center along Interstate 10 in the west valley that included the design of the center's identity, and all signage and graphic components including the sculptural light features. Pedestrian spaces at primary corners became a focal point, an idea that has been worked into the City's development criteria for all projects in the City.


Client: Evergreen Devco
Architect: Butler Design Group
Landscape Architect:
Laskin & Associates
Fabricator: Bleier Industries
Goodyear, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.