Hyatt at Piñon Pointe

This timeshare oriented hotel and specialty retail center is located at the gateway intersection into Sedona. To address the town's restrictive issues for signage, collaboration with the architects, client and town planners made the project not only a graphic, but also a financial success.

A rusted steel cabinet with stone gabions was used to create the illusion that the main entry monument appears larger than it actually is, helping it blend with its surroundings.


Client: Hyatt Development, Inc.
Architect: Swaback & Associates
Sedona, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.