Lone Mountain

Development of community identity and environmental signage package for upscale home development in North Scottsdale. The logo was designed to represent a graphic cowboy hat, which speaks to the history of the region, as well as the McDowell Mountain ranges which act as the area's backdrop. Signage elements included exterior monuments, directionals, street signs and trail markers.

Client: Pulte/Lennar Homes
Scottsdale, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.