Shops at Norterra

320,000 square foot lifestyle shopping center where the signage style was reflective and responsive to the architecture’s eclectic/contemporary character. While many of the elements communicate these contemporary overtones – steel awnings, stone columns, asymmetrical metal accent columns and exposed outriggers – they work together to maintain a traditional and sophisticated graphic foundation.


RED Award (Real Estate and Development)
Best Retail Project, 2009

Client: RED Development
Architect: Butler Design Group
Landscape Architecture: Laskin & Associates
Fabricator: Fluoresco Signs and Lighting
Phoenix, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.