Design Principles

The Process

Design is problem solving using art, graphics, typography and space that is specifically tailored to the context of its environment to create places that communicate. Our focus is the intersection of inspiration and communication. Working with owners, developers, and architects we approach each project as a unique effort, drawing upon our diversity of more than 50 years of combined experience. Our goal for every project is to achieve the highest level of quality through design excellence.

Diversity – We purposely seek out and work on a broad mix of design projects, applying our talents to a wide range of built environment needs – residential, cultural, civic, commercial, educational, health care, hospitality, retail and transportation.

This experience and diversity of projects, clients and viewpoints gives us our sensitivity to the unique context that springs creativity, visual distinctiveness and functionality to all our design solutions. Our goal is to create designs that are stylistically diverse and unique – designs that successfully define and communicate the client’s and site’s needs responsibly.

Collaboration – Collaboration is crucial–We think of collaboration as the original sustainable design solution – integration of communication design rather than an additional layer applied after the fact.  Full team collaboration provides results with more meaningful participation and better, more creative outcomes to design challenges than can traditional participation methods. It enables the design team to make decisions that reflect the projects needs and values, it fosters faith in the wisdom and utility of the resulting project, and the whole team is given a personal stake in its success of creating that sense of place - Placemaking.

Relationships – JRC Design believes the user and the client‘s involvement is an imperative part of design process. With our team approach, JRC Design helps build consensus among multiple stakeholders and disciplines – many times with disparate interests and concerns – into successful projects of all sizes and complexity.

Form follows Function – If the project looks great, but if the message (and thus the user) is lost, the project is not a success. Design is more than a compilation of pretty pictures and ideas. It is the process of defining solutions that are firstly cognitively perceived, and then aesthetically appreciated.

Great design starts with a good plan – Whether it be large or small.

A signage master plan starts with a comprehensive needs assessment and evaluation supported by our expertise in understanding how people move through large or small spaces.

We look to evaluate the SWOT’s (Strength, Weakness, Opportunities and Threats) of your project, desired goals and perceived outcomes; analyze the environment for cues, clues and do's for functionality, cultural responsibility and the people/community it is for; assessing, circulation routes and of course user needs; construction and budget requirements; long and short term implementation needs. This comprehensive examination of your project forms the foundation of a successful environmental graphic design and communication program.