Scottsdale Healthcare Medical Centers

To assist Scottsdale Healthcare with their rebranding from Scottsdale Memorial Hospital, JRC Design developed a comprehensive exterior graphic and signage system standard for the hospital’s three campus locations.

The project included an audit of over 2500 existing exterior signs and an in-depth wayfinding analysis of each campus.

A project-wide sign system was designed that responded to the unique scenario that might challenge each campus through a consistent hierarchy and layout for signage to effectively convey essential information. Each campus had their own unique look while utilizing the graphic standard system.


Client: Scottsdale Healthcare
Scottsdale, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.