Scottsdale Waterfront

Scottsdale Waterfront, a unique, boutique mixed-use project that includes retail, restaurants, and residential components. Situated in close proximity to Scottsdale Fashion Square, a large regional mall, the owner was challenged with differentiating itself from the competition, as well as directional signage for parking that was user friendly.

Corner monuments and standards for tenent signage were designed that would provide optimum visibility from the street. Multiple elevator and stair entrances to the parking garage required a wayfinding system at street level as well as underground. Vibrant colors and keying with brightly painted garage walls and new directional maps defined the various levels and made vertical navigation much more user friendly.


Client: Main Street Real Estate Advisors
Scottsdale, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.