Philosophy

What we do, we love. Environmental Graphics. Environmental graphics is not the last layer of decoration to the environment, nor the application of a designer's signature style. Nor is it just applying a logo or lettering to a wall - that's just signage. Although signage is a large part of environmental graphics, it is much more than that. Providing creativity and functionality throughout the complete design process, environmental graphics become an integral part of the project's image and identity, positioning it in the marketplace with enduring quality.

Collaboration is crucial. JRC Design's talented team with diverse experiences is what makes the collaborative design process successful. As a team, you create solutions that are imaginative, appropriate, functional and lasting. Every member of the JRC Design team possesses a wealth of talents along with a collective mindset for successful and sustainable projects. We carry this same philosophy with us as the EG design member of the Client's complete design team.

Clients don't need designers with inflated egos. Being good designers is not just being noticed with winning awards and having a wild, cutting edge style. Good design is achieved through knowledge of our role, understanding the project's goals, being creative, and having successful and effective design solutions that work for each project. We believe and work with basic, honest, sound business ethics and a consistent philosophical approach to the design process: listen to your client; fabulous form always follows function - they do work as one; and when, and if you're wrong, know it and find the right solution to move forward - all-the-while having fun.