Fort McDowell Resort & Casino

Comprehensive exterior & interior signage system for a 248 room resort hotel, complete with golf course, conference center and casino located in Scottsdale, Arizona. JRC designed a sign system which included freeway signage for major venues, custom monuments for each element of the project, a complete roadway directional system, interior loop road parking lot designation and identification graphics, and a complete interior sign program.

Client:Fort McDowell Yavapai Nation
Scottsdale, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.