Verrado

Complete master planned community builder identification, marketing directional and information signage system. The project's design theme centered on the small town concept with an Arizona flavor. The freeway directional and advertising sign was built as a billboard to fit the retro feel using down lights, and a "50's-era" contemporary typestyle to create a "welcome home" message.


Client: DMB
Buckeye, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.