Development of an environmental graphic design package for the 7800 acre master planned community, which included a contiguous pedestrian trail system called the Discovery Trail. Ultimately, this trail would provide complete circulation throughout the community. This wayfinding and regulatory system was developed by JRC with the intent of maintaining and enhancing the quality of the surrounding area. The design and implementation of the Discovery Trail helped set a precedent for understanding and protecting the desert.

Client: Sunbelt Holdings
Peoria, Arizona

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Environmental Graphic Design is the the weaving of wayfinding, identity, signage, architecture, landscapes and art together as communication and a sense of place. It is in this creation of PLACE that we help greet, inform and direct people through simple, as well as complex, environments.